After 12 hours of meetings, all members of Emaxfit collaborated through brainstorming sessions, open discussions during lunch, and individual presentations summarizing their perspectives on the company and their work. We developed the following vision, mission, values, and company culture.
Our Vision
To become the world’s leading trusted Pilates brand, driving the modernization and intelligent development of the Pilates industry.
1. The problems we solve: Traditional equipment is bulky, has limited functionality, lacks design appeal, and fails to meet the diverse needs of modern Pilates instructors and clients.
2. Our Unique Value: By integrating ergonomics, aesthetic design, and functional modularity, we enhance training efficiency and space utilization; provide instructors with more flexible teaching tools, and offer users a more enjoyable exercise experience.
Our Mission
To provide Pilates enthusiasts with professional and high-quality equipment, empowering movement, and enhancing global physical and mental well-being.
1. How do we want our customers to evaluate us?
“This is equipment made by someone who truly understands Pilates.”
“Beautiful design, full functionality, and reliable after-sales service—the most trusted partner for studios.”
2. The role of our equipment in promoting smooth movements and rhythm in Pilates practice.
3. We aim to make a positive impact globally by providing high-quality equipment to Pilates enthusiasts, enabling more people to improve their physical fitness and mental resilience through Pilates.
Our Values
1. Customer First
Everything starts with the customer’s real needs, creating products that truly meet their requirements.
2. Product Excellence
We do not settle for mediocrity; we adhere to high standards of design, craftsmanship, and innovation.
3. Open Communication
We communicate openly, embrace diverse perspectives, and build trust through results.
4. Ownership and Accountability
Take ownership of results, be accountable for outcomes, and approach processes with diligence.
5. Grow Together
Grow together with customers and teams, embrace experimentation, and iterate quickly.
Our Culture
Professionalism, honesty, caring, and a sense of goal-orientedness.
1. Deep knowledge, skills, and experience, along with professional product knowledge and skill training, enable us to complete tasks to high standards and at a high level.
2. We adhere to our principles, never hiding or being dishonest.
3. We encourage sharing, welcome questions, and do not engage in “workplace manipulation.”
4. Newcomers will feel the enthusiasm, receive answers to their questions, and experience high efficiency and a fast pace without anxiety during their first week.
5. Our proud traits: flexible yet disciplined, self-driven rather than micromanaged, truly working together on meaningful projects.
The entire Emaxfit team will strive toward our shared goals. Though the journey may be arduous, we hope to meet at the summit and leave our mark on the global Pilates industry.
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